About Us
50 Years of Exceptional Products, Outstanding Service, and a Balanced Work-Life Culture
When they established Reell in 1970, Reell’s founders wanted to build a company that viewed success as more than return on investment. They wanted to provide exceptional products and services to customers while creating a work environment that fostered a balanced life for its co-workers.
They named the company “Reell” (ray-EL’); a German word meaning honest, trustworthy and good, to reflect these values.
Today we strive to fulfill the promise of these words in our products, services and our relationships with customers, shareholders, co-workers, suppliers and the community.
(ray-EL’)
Honest, trustworthy and good
From the beginning, Reell's three Founders discussed how to shape and build a company based on ethical values and principles.
They accepted the importance of strong financial performance, but not at the expense of employees’ health and families. They envisioned a company in which all coworkers could perform valuable and creative work in an environment that supported their physical, emotional and spiritual health.
They built Reell's success by placing a high priority on understanding and serving the needs of coworkers, customers, suppliers and the community.
Leadership
Shari Erdman
Chief Executive Officer
Dane Anderson
Chief Financial Officer
Andrina Weis
Vice President of Global Coworker Services
Shannon Gronemeyer
Vice President of Global Sales and Customer Service
Brian Johnson
Chief Operating Officer
