New role solidifies Reell's corporate management team and aligns the organization for future growth

SAINT PAUL, MN  June 01, 2023

Reell Precision Manufacturing, a world leader in innovative small package motion control, is pleased to announce that Shari Erdman has been promoted to the position of Co-CEO.  She will share leadership responsibilities with longtime Reell CEO Kyle Smith.

Shari joined Reell in 2004 and has worked in many areas of the company including accounting, customer service, office administration, and Coworker Services. In these roles she has served in multiple capacities including sourcing, customer account management, accounting support, manufacturing process improvements, Coworker Services management, quality, and overall office administration. She also served in the position of Executive Administrative Assistant where she had opportunity to engage in the operation of the entire company.  Shari served the greatest portion of her career at Reell as the VP of Global Coworker Services (HR) and for the last 14 months has served as Reell's President.

Reell's Board Chair Michael Naughton is pleased to have Shari in her new role. "The Board of Directors unanimously agrees that Shari is the right leader for the company, and we are delighted to see her grow her skill set and exhibit her leadership across the company.  Since joining Reell Shari has served Reell in many capacities, which give her a broad understanding of Reell' business and culture.  Shari has the longest tenure of anyone on the current leadership team. Most importantly, she has the right heart and mind to lead the company into even more success in the future."

Shari holds an MBA and a Bachelor of Science in Business Administration from the University of Northwestern. She is an active member of the Chief Executive Network, has been very active with Manufacturer’s Alliance, Women in Manufacturing (WiM), as well as other local organizations including the Midwest ESOP chapter.   Shari is a native of Minnesota and will continue to serve all Reell stakeholders from Reell's corporate headquarters in Saint Paul.

Reell Precision Manufacturing provides high-quality innovative motion control and positioning control solutions to transmit torque, control angular position and protect delicate components from excessive force. Combining the world's most precisely controlled torque technology with the industry's most experienced engineering team provides a perfect product fit in customer applications. Reell's patented technology is widely used in automotive, aircraft interiors, medical technology, workstation furniture, kiosk/data terminal, consumer electronics and architectural lighting industries.

For more information about any of Reell's products and services, please contact Reell or visit